CEO letter to investors
Opportunities, challenges and risks
I believe TELUS is well positioned to take advantage of future opportunities. As we pursue our national growth strategy, competition remains intense across all our lines of business. Moreover, as technology advances, we know we must constantly plan for new and evolving competitive activity.
With an increasing number of customers and greater volume of data traffic, we must ensure the reliability and sustainability of our networks and systems. Indeed, our ability to sustain wireless growth requires that TELUS be able to purchase additional wireless spectrum in upcoming auctions. We have the track record and capability to, and should we acquire the necessary 700 MHz spectrum, we have committed to, extend LTE to rural Canada to help bridge the digital divide.
We must also remain aware of global economic uncertainty and developments, and the risk that they could impact the Canadian economy and TELUS' future performance. Notable for those investing in Canada is our country's economic strength relative to international peers. And notable for those investing in TELUS is our Company's disproportionate exposure to Western Canada, which has a relatively stronger economy than the rest of Canada.
To effectively address these and other challenges and opportunities, we have identified six corporate priorities for 2012, as shown below.
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Each year we set corporate priorities that help guide our team as we work together to advance
our national growth strategy.
For 2012, our priorities are to:
- Deliver on TELUS' future friendly brand promise by putting customers first
- Increase our competitive advantage through technology leadership
- Drive TELUS' leadership position in its chosen business and public sector markets
- Accelerate TELUS' leadership position in healthcare information technology
- Strive to further improve our operational efficiency and effectiveness
- Build our culture for sustained competitive advantage.