CEO letter to investors

Growing social responsibility

TELUS believes in the symbiotic relationship between the success of our business and the well-being of our communities. Importantly, the money we give to charities originates from our customers and we are pleased to complement those funds with our own financial resources and volunteer time to create positive and meaningful changes in the lives of those less fortunate.

When our customers and team members join TELUS, they receive more than a product, service or employment; they become part of a culture that gives back and makes a difference in the well-being of our communities. This can be seen in our TV for Good™ and Phones for Good™ campaigns where, in select markets, we offer $100 to a charity partner for every new TELUS TV customer or smartphone activation. In 2011, these campaigns raised $3.9 million in 18 communities, supporting local charities from the Airdrie Boys & Girls Club to the Kelowna General Hospital Foundation, which are truly making a difference for those in need.

In 2011, TELUS, our team members and retirees donated more than $46 million to charitable and not-for-profit organizations and volunteered 550,000 hours. Since 2000, the TELUS family has donated more than $260 million, and more importantly, volunteered 4.2 million hours in communities across Canada. See the sidebar for more information on our volunteers.

When our customers and team members join TELUS, they become part of a culture that gives back and makes a difference in the well-being of our communities.

We believe that charitable giving decisions should be owned locally, particularly since our philanthropic investments originate from our customers. This is why we have founded 11 TELUS Community Boards across Canada, two of which were launched in 2011. These innovative boards are led by local leaders who exemplify commitment to their community. Together, our Community Boards have contributed more than $30 million to 2,300 grassroots projects across Canada since their inception in 2005. In late 2011, we also established three new international Community Boards (the Philippines, El Salvador and Guatemala) in countries where we have contact centre operations.

4,200,000 hours

Team TELUS cares


Making a difference through volunteering is a heartfelt commitment at TELUS. Since 2000, our team members, retirees, family and friends have volunteered 4.2 million hours of their time to local communities. At the TELUS Day of Giving, a record 11,400 volunteers came together to serve local communities. As well, our 2,500 TELUS Community Ambassadors®, both retirees and employees, provided 63,500 comfort and care items to citizens in need across Canada in 2011.

Discover how TELUS continued to realize the benefits of its strategic investments and generated positive financial performance in 2011.

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