At TELUS, we give where we live. Through the innovative use of technology, our efforts focus on arts and culture, education and sport, and health and well-being in the environment, in ways that help educate and empower youth to reach their full potential, while making a difference in our communities.
Growing our reach locally
TELUS Community Boards' innovative approach puts philanthropic decision-making in the hands of local leaders who know their communities best and can determine how to make the greatest difference. The focus of these boards is to provide local grants to grassroots charities that support local youth. With the launch of two new boards in 2011 – Quebec City and Thompson Okanagan, British Columbia – we now have 11 boards across Canada that, last year alone, contributed $5 million to local charities and supported 418 charitable organizations. Late in 2011, TELUS International launched three Community Boards in locations where we own and operate contact centres – the Philippines, El Salvador and Guatemala.
We also have eight TELUS Community Action Teams in B.C., Alberta and Ontario, which in 2011 donated $230,000 to 90 grassroots projects outside of major centres.
Giving our timeAt the sixth annual TELUS Day of Giving, a record 11,400 team members, retirees, family and friends joined togetherin 34 regions across Canada and participated in more than 300 activities. These included assembling school supply kits for students in inner city schools, serving meals to those less fortunate and planting trees in local parks. Since 2006, more than 52,000 volunteers have participated in 1,250 TELUS-organized activities to help make a positive difference in their communities.
Internationally, the TELUS Day of Giving also took place in the Philippines, El Salvador, Guatemala, the United States and the United Kingdom. More than 5,000 team members participated in 14 events, most of which were devoted to building or improving homes and schools in impoverished areas.
Throughout the year, 2,500 TELUS Community Ambassadors volunteered their time and provided support to those in need. The Ambassadors, who include TELUS retirees and team members at 20 clubs across Canada, contributed 63,500 care items to those in need in 2011, including school bags for kids and comfort kits with personal hygiene items for the homeless.
From caring to giving
TELUS remains an Imagine Caring Company, donating more than one per cent of pre-tax profits to charitable organizations each year. In 2011, TELUS, our team members and retirees donated more than $46 million to charitable and not-for-profit organizations.
Through the Team TELUS Charitable Giving program, team members, retirees, board members and retail dealers support causes they care about and TELUS matches their donations. In 2011, TELUS, our team members and retirees donated $7.1 million through this program to more than 2,900 charities.
Also, with Dollars for Doers, when team members and retirees volunteer more than 50 hours in a year, TELUS contributes $200 to a charity of their choice. Further, when a retiree volunteers more than 200 hours, TELUS donates $500. In 2011, TELUS donated $786,000 to Canadian charities with this program, and our team members and retirees volunteered 555,800 hours.
The 2011 TELUS Walk to Cure Diabetes was held in over 70 communities across Canada. More than 4,000 TELUS team members, retirees, family and friends participated and, including donations from TELUS and our customers, raised $500,000. Overall, 48,000 Canadians joined the TELUS Walk and raised $7.5 million for the Juvenile Diabetes Research Foundation.
We give where we live
TELUS has a history of giving where we live. Since 2000, TELUS, our Community Boards, team members and retirees have contributed more than $260 million to charitable and not-for-profit organizations and volunteered 4.2 million hours of service to local communities.
Growing social responsibility
TELUS is committed to corporate social responsibility (CSR) and achieving sustainable growth. Our triple bottom line approach to business balances economic growth with environmental and social goals. For details, visit telus.com/csr.
Offering humanitarian relief
When disasters strike, TELUS is committed to helping out. After forest fires raged through Slave Lake, Alberta last May, team members worked to maintain service and ensure emergency responders had essential telecommunications services. We also provided free mobile calling, mobile phones and comfort kits to displaced residents. After the earthquakes and tsunami in Japan last March, we provided free long distance calling and access to TV Japan to help our customers stay connected with family and friends in the region.
In response to these disasters, TELUS also enabled customers to make text donations to relief agencies and provided cash donations from the Company and its team members.
Enabling customers to help us give
At TELUS, we believe that to do well in business, we must do good in the community. That is why we make business decisions that benefit the environment, enhance our communities and support youth, while sustaining our own business success.
In 2011, we continued to empower socially conscious consumers to make purchasing decisions that directly benefit charities they care about. With our Go Pink campaign, TELUS donated $25 for every pink BlackBerry sold across Canada to support breast cancer technology in regional hospitals. With our TV for Good and Phones for Good campaigns, we donated $100 to local charities for every new TELUS TV service (Optik or Satellite) and smartphone activation in select markets in B.C., Alberta and Eastern Quebec. Combined, the three campaigns resulted in donations of $4.3 million in 2011.