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CEO's letter to our investors

Building a legacy for our communities

The TELUS team is collectively creating a community investment legacy through innovation that I believe will endure well into the future. We recognize the symbiotic relationships between the well-being of our company, our people and our communities. Corporate social responsibility is inextricably linked to our financial performance and the health of the communities we serve.

We are aligning charitable giving with TELUS' revenue growth, while enhancing brand appeal and an emotional connection with customers. Notably, we empower socially conscious consumers to make purchasing decisions that benefit local charities.

This is demonstrated with our community Optik TV campaign where we offer a $100 donation to a local community project for every new customer. Furthermore, with our Go Pink campaign, for each pink BlackBerry device sold between May and December 2010, we donate $25 to regional hospitals for new digital mammography equipment. Both campaigns have been very suc- cessful, resulting in combined donations of over $5 million for 2010.

Our philosophy – we give where we live – has been put into practice through a pioneering community investment and engagement strategy. We have nine innovative TELUS Community Boards across Canada, which empowered local community leaders to grant $4.1 million in 2010 to more than 300 grassroots projects. Since 2000, TELUS, our team members and retirees have contributed $211 million to charitable and not-for-profit organizations and volunteered 3.7 million hours.

The passion to build healthier communities is exemplified each year by the TELUS Day of Giving™. In 2010, a record 10,400 volunteers participated in 175 activities across Canada. In addition, the TELUS Community Ambassadors®, our dedicated retiree and team member volunteers, distributed more than 60,000 care items to people in need.

TELUS is committed to reducing our environmental impact, in part by adopting the leadership in energy and environmental design (LEED) principles for the design, construction and operation of green buildings. In 2010, TELUS House Ottawa was awarded LEED gold certification from the Canada Green Building Council. We also opened TELUS House Toronto and Place TELUS Quebec, which are built to LEED gold and silver criteria, respectively, and we look forward to receiving certification.

In 2010, TELUS was named the most outstanding philanthropic corporation globally by the Association of Fundraising Professionals. This is the first time a Canadian company has won this international award, which honours the deep commitment of TELUS, its team members and retirees to their communities.

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A decade of innovation


Began the process of national digital network expansion through acquisitions and organic growth


Completed Canada's first national fibre and IP backbone network

2001 to 2004

Implemented a major multi-year operational efficiency program that delivered significant efficiencies and cost savings and enhanced our competitiveness


TELUS ranked number one in advertising and brand awareness according to Leger Marketing


Launched our innovative TELUS Community Boards and now have nine boards across Canada


Finalized a landmark five-year collective agreement with unionized team members that reflected the competitive realities of the telecom industry and established a new era for TELUS operations


Acquired Emergis, a leading electronic healthcare solutions provider, and launched TELUS Health Solutions


Won a landmark seven-to-10-year contract with the Government of Quebec, worth up to $900 million, to deliver and manage the province's next generation data network


TELUS recognized as having one of Canada's 10 Most Admired Corporate Cultures by Waterstone Human Capital


Launched Canada's fastest* coast-to-coast HSPA+ network, offering customers higher wireless data download speeds, access to the newest mobile devices and international roaming to over 200 countries


Introduced TELUS Health Space, Canada's first electronic health information platform, powered by Microsoft HealthVault


Named the Most Outstanding Philanthropic Corporation globally by the Association of Fundraising Professionals


Introduced the Optik brand, a suite of IP-delivered services including Optik TV, which gained 10 per cent market share in B.C. and Alberta