CEO letter to investors
CEO letter to investors
focus for 2006
To stay ahead and support the ongoing success of our national growth strategy, we have set the following corporate priorities for 2006.
1 Advance TELUS’ leadership position in the consumer market through:
- TELUS’ future friendly suite of data applications for customers at home and on the move
- Best-in-class customer loyalty through cost-effective customer experience
- Expanding TELUS’ channel partner relationships to strengthen our distribution
2 Advance TELUS’ position in the business market through:
- Innovative solutions that enhance the competitiveness of our customers and deepen their loyalty to TELUS
- Increasing our share in the business market by leveraging our mobile solutions, such as high-speed data
- Improving delivery of managed solutions to small business customers
3 Advance TELUS’ position in the wholesale market through:
- Strengthening our North American reach through innovative IP solutions
- Establishing creative and preferred partnerships to grow our national customer base
- Optimizing the use of partner networks to complement TELUS’ network investments
4 Drive improvements in productivity and service excellence by:
- Realizing efficiencies from the integration of wireline and wireless operations
- Driving improvements in enterprise-wide productivity and customer service excellence to increase competitiveness
- Capturing value from TELUS’ investments in technology and innovation to streamline our operations
5 Strengthen the spirit of the TELUS team and brand, and develop the best talent in
the global communications industry by:
- Continuing to leverage best practices across the company
- Cultivating a business ownership culture that embraces a philosophy of “our business, our customers, our team, my responsibility”
- Capitalizing on TELUS’ reputation as a progressive, high-performance company to attract and retain the best team in Canada
- Providing team members innovative opportunities for growth, development and employment options.
Creating a friendly future
TELUS and its team members continue to support the communities in which we live, work and serve. Through a strong commitment to economic, social and environmental responsibility, we are working hard to realize our vision of becoming Canada’s premier corporate citizen.
To ensure we provide support in a meaningful way, we are actively engaging the communities we serve through seven TELUS Community Boards established in 2005. Consisting of distinguished community representatives complemented by senior team members from TELUS, the boards are responsible for allocating $3.5 million annually to local charities.
Your company also supports philanthropic donations made by our team members, most significantly by matching their Employee Charitable Giving Campaign donations dollar-for-dollar. In 2005, when the campaign was postponed due to the labour disruption, we provided the full funding – $2 million – to eligible charities across Canada to ensure those who needed help would not be left short. Over the last five years, TELUS and its team members have contributed more than $62 million of financial and in-kind assistance to charitable organizations across Canada.
Our community efforts have brought recognition for excellence in corporate social responsibility. In 2005, TELUS ranked as the seventh best corporate citizen in Canada in the Corporate Knights annual ranking of the Best 50 Corporate Citizens. For the fifth consecutive year, your company was named to the global Dow Jones Sustainability Index as an economic, environmental and social leader. Once again, TELUS was the only North American telecommunications company to be recognized and one of only 12 Canadian companies to make the list in 2005.
Staying ahead in 2006
As we enter 2006, the future looks friendly for our investors, customers and team members. Building on the momentum from TELUS’ record of success over the past five years, we are well positioned to further execute our proven strategy.
With our strong financial position and the enhanced customer focus of TELUS team members, your company is well equipped to compete successfully in the Canadian marketplace. In 2006 and beyond, we aim to stay ahead as the leading telecommunications provider with innovative solutions that improve the competitiveness of our business customers and enhance the lifestyle of consumers. By again working to attain our 15 public financial and operating targets for 2006, whilst remaining committed to being Canada’s leading corporate citizen, we expect to stay ahead for all TELUS stakeholders.
Thank you for your continued support.
Darren Entwistle
President and Chief Executive Officer
February 24, 2006