TELUS | annual report 2001 | strategic imperatives | investing in internal capabilities

providing integrated solutions

building national capabilities

partnering, acquiring and divesting

focusing on data, IP and wireless growth

going to market as one team

investing in internal capabilities

most particularly our people, who are at the heart of our growth strategy. The aligned efforts of Team TELUS members across the country are ensuring we retain our existing customer base, while we identify and exploit new opportunities for growth.

Building a performance culture
The potential of TELUS is intimately linked to the potential of the entire team. Personal growth and development is supported and encouraged as a fundamental right of every member of the TELUS team. More than 22,000 employees now have customized development plans, clearly defining their path for personal growth and professional development. These plans support the high-performance culture we are achieving, ensuring our people remain our greatest competitive advantage.

Employees are keenly focused on creating shareholder value. Respect for this contribution compelled us to ensure team members share more directly in the value they are helping to create. Earlier in 2001, we extended stock options to all employees. TELUS is one of just six per cent of Canadian companies that provides universal stock options. With 70 per cent of TELUS employees actively purchasing shares every two weeks through the employee share plan, our team members are the sixth largest shareholder, owning more than eight million shares.

A great place to work
TELUS was distinguished as one of Canada?s top 10 companies to work for in 2001, by The Globe and Mail?s Report on Business magazine. We have also been named in the 2002 edition of Canada?s Top 100 Employers as a leader for our working conditions, benefits and opportunities for advancement. This national recognition demonstrates our cultural transformation to a high-performance team. Having a reputation as a great place to work supports our strategy of retaining and attracting the very best talent to the TELUS team, which is critical to our competitive advantage in the marketplace.

Web enabling TELUS to improve productivity and customer satisfaction
At TELUS, we are aggressively transforming the way we work to enhance our ability to meet customer needs. In successfully applying the innovations of Web enablement to our workplace, we are investing in the efficiency and effectiveness of our team. In December, we launched a leading-edge employee portal, providing each employee with a personal doorway to the central hub of TELUS? corporate knowledge. We also introduced e.Buy, e.Travel and new e-learning capabilities through these sophisticated systems. Web development will continue in 2002 with enhancements supporting customer service (e.Customer), procurement activities (e.Demand), team management and administration (e.Workforce), and additional Web-based learning and development. By adopting innovative technologies within TELUS, we empower our employees and lead by example for our customers.

Through an initiative called e.Workforce, part of a larger enterprise Web-enable program, TELUS is putting Web technology in the hands of its employees. ?e.Workforce is about exploiting Web-based technology to profoundly change the way we work and how we interact with each other,? says Bob Reczka, vice-president of e.Business Transformation, TELUS. The teamTELUS portal, e.Travel and Service Express are just a few examples of e.Workforce initiatives that demonstrate how TELUS is investing in its people. Introduced in December, the teamTELUS portal is a robust tool that will pave the way for team collaboration and information sharing. It will also provide employees with effortless access to essential systems and information they need to serve TELUS customers. TELUS is leading the way with its recently launched e.Travel program. TELUS took the initiative to make online travel booking mandatory to achieve its goal of 100 per cent adoption within weeks of e.Travel?s rollout. TELUS employees are using the new e.Travel tool for all their business travel, from car rental bookings to flight and hotel reservations. Additionally, a new Service Express initiative will soon be rolled out to enable TELUS? field forces to order materials and supplies right from their trucks using Web-based technology. As field technician Barry Sideroff says, ?During a recent Service Express trial, I enjoyed the convenience of ordering through the Web; I found the tools I needed to do my job easily and quickly without having to make numerous phone calls.?

	BARRY SIDEROFF TELUS team member


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