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FAQ number:
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Why did TELUS add so many high-speed Internet subscribers in 2001, and why do you expect to
add even more in 2002?
The Internet is a key strategic focus for TELUS. Investments in high-speed Internet technology of over $200 million in 2001
allowed us to significantly improve our high-speed Internet infrastructure and provisioning capability in order to meet growing
demand for high-speed Internet. As a result, we added over 131,000 new high-speed Internet subscribers, a 130% increase
compared to the 55,400 added in 2000, exceeding our beginning-of-year target of 95,000 net additions for 2001 by 38%.
Investments made in 2001 resulted in numerous accomplishments:
- TELUS increased the number of port builds by 300% to reach 270,000 ports at the end of 2001 (customers are connected
to ADSL equipment through these ports). This enabled us to expand our high-speed Internet service areas from 180 to over
250, and significantly reduced the waiting list for service.
- We implemented new internal IT systems that allow us to create high-speed Internet orders, and assign and activate these
orders much more quickly and efficiently. In the key fourth-quarter period, for the first time we matched the cable competitors
in share of sales.
In 2002, we are targeting the addition of 200,000 or more new high-speed Internet subscribers. This is an aggressive goal which
we believe is achievable due to growing demand and the new enhanced services associated with it (i.e. video-on-demand,
VoIP, downloadable movies) and through our continued investments in high-speed Internet technology. Some examples include:
- The introduction of TELUS Velocity® Install Wizard, designed by broadband software specialists BroadJump, to
the set-up and installation of high-speed Internet. This simplifies and shortens the installation process.
- We are testing Extended Reach ADSL (ERA) technology allowing TELUS to extend high-speed Internet service to customers
located more than four kilometres away from a TELUS switch or central office. Previously, high-speed Internet service was
most effective only up to four kilometres away. ERA gives TELUS the potential to deliver service to thousands more customers
in Alberta and B.C.
Our continuing focus on capital investment in high-speed Internet places TELUS in a strong position to benefit from the growing
demand for high-speed Internet service.
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annual report
