growing together through our business and management practices

At TELUS, we work to ensure our individual and collective practices enable us to grow together in a sustainable and responsible way. Our goal is to demonstrate high levels of ethics and integrity in our interactions with all stakeholders. This is a priority across TELUS, and it is a focus for all team members.

Embedding corporate social responsibility

The TELUS management team incorporates economic, environmental and social concerns into decisions on an ongoing basis. Through the engagement of the most senior TELUS leaders, CSR factors play an important role in our day-to-day actions.

For example, a decision was made to adopt LEED standards in all new building and leasehold construction to minimize the environmental footprint of our leased buildings by incorporating green energy and recycled materials, enhance worker satisfaction with improved lighting and ergonomics and save money through operational expense reduction based on greater efficiency.

TELUS has gained an excellent reputation for financial, governance and corporate social responsibility reporting; our 2005 annual report was rated the best in the world, and our 2005 CSR report made a global top 50 list. We recognize, however, that CSR is about more than reporting. It is about improving overall corporate performance through the integration of economic, environmental and social responsibility into our business practices.

The key to this integration is to embed CSR into every aspect of our business, from corporate targets around CSR performance to accountability from every business unit for this performance. Over the years, we have worked toward this integration through the use of training or policies that support each area of the triple bottom line - economic, social and environmental. We will look for continuous improvement in 2007 by the inclusion of a CSR metric in the CEO's scorecard and by working to add CSR-related metrics into the scorecards of relevant business units. This practice will be facilitated by the efforts of the newly formed CSR leadership team, a crossfunctional group of vice-presidents and directors who will help drive CSR accountability throughout the company.