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TELUS Community Ambassadors give 10,000 backpacks across Canada to help kids start the school year off on the right foot.


Montreal, QC – This year, the Montréal TELUS Community Ambassadors are easing some of that back-to-school financial strain for families in Hochelaga-Maisonneuve. Close to 100 students at five local schools will receive a free backpack filled with school supplies through the Je Passe Partout charity, for the back to school period and throughout the year. This initiative is part of TELUS’ Kits for Kids program, an annual tradition through which thousands of backpacks are distributed to young students in need across Canada.


“Back-to-school preparation is a crucial step in our kids’ academic success. Each parent wants their child to have everything they need to start the school year on the right foot. Unfortunately, several of them are unable to do so due to financial hardships,” notes Jeannot Martel, president of the Montreal Community Ambassadors. “Programs such as TELUS’ Kits for Kids are incredibly important for families in need. Not only do they ease some of the financial burden of back to school shopping, but they also level the playing field by ensuring all students start the school year with the same basic supplies as their friends. Children deserve an equal opportunity to succeed, learn and grow.”


Since 2006, nearly 60,000 Kits for Kids backpacks have been given to kids in need. The kits are prepared by Community Ambassadors each spring during the annual TELUS Day of Giving – a special day in which TELUS team members and retirees across Canada volunteer in support of local activities to make positive, heartfelt and lasting connections within their communities. The backpacks are filled with the essential school supplies needed for each grade: pencils, notebooks, loose-leaf sheets, pencil cases, rulers and much more. The kits then are delivered to school districts or charities to allow them to determine need and hand them out to recipient children at the start of the school year.


About TELUS Community Ambassadors

The TELUS Community Ambassadors are active team members and retirees who volunteer at community events and support dozens of TELUS-sponsored programs and initiatives. Last year, all 21 clubs based in British-Columbia, Alberta, Ontario and Quebec gave close to 65,000 care items worth a total of $900,000. Their accomplishments include distributing nearly 9,500 Kits for Kids school backpacks, 12,000 comfort kits to families and homeless people in need, as well as sewing 3,000 heart pillows to comfort heart transfer patients.



TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.6 billion of annual revenue and 12.8 million customer connections including 7.4 million wireless subscribers, 3.5 million wireline network access lines, 1.3 million Internet subscribers and more than 595,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, voice, Internet protocol (IP), entertainment and video.


In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $260 million to charitable and not-for-profit organizations and volunteered 4.2 million hours of service to local communities since 2000. Eleven TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.


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Jacinthe Beaulieu

TELUS Media Relations