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Inner City Youth Development Association receives inaugural TELUS Innovation Award TELUS to give $4.5 million to Edmonton community initiatives in 2012


Edmonton, AB – Today, TELUS presented the Inner City Youth Development Association (ICYDA) with the first TELUS Innovation Award in Edmonton at the annual TELUS Celebration of Giving at the Art Gallery of Alberta. The award includes a $5,000 gift to the Inner City Youth Development Association for its project supporting literacy and life skills education in virtual reality.

The TELUS award recognizes the ICYDA’s innovative work to establish a presence in the 3D virtual world of Second Life and create technologically based, engaging, developmental and educational opportunities for Edmonton’s high risk youth. This included the development of two sims, or islands, in this virtual world with controlled access for only the youth in the ICDYA programs. The virtual world provides a safe place to take risks and practice living skills. Youth are able to realize the world is theirs to create. Learning becomes fun and engaging and creates hope and possibility.

“In each technological advance in our programming TELUS has been there with their support,” said Dr. Joe Cloutier, executive director, ICDYA. “Thank you, TELUS, for helping Edmonton’s high risk youth take steps towards becoming productive citizens.”


Additionally, Edmonton charities and community partners were lauded at this morning’s event as TELUS and the TELUS Edmonton Community Board celebrated its 2012 season of giving. TELUS and its team expect to give more than $4.5 million to local community initiatives in Edmonton this year, including $500,000 in funding for grassroots, youth-focused charities in the Edmonton region through the TELUS Edmonton Community Board.

“Edmonton’s spirit of giving is alive and well and living right here in Edmonton. Today, we celebrated that unyielding spirit with our community partners,” said Doug Goss, TELUS Edmonton Community Board Chair. “The TELUS philosophy to give where we live, in tandem with the ongoing commitment of the TELUS Edmonton Community Board, will help Edmonton organizations continue their vital work in supporting young people in our city. Together, we continue to make a difference in the lives of Edmontonians.”


TELUS focuses its giving on educating and empowering youth to improve their quality of life and to enable them to reach their full potential. Since 2000, TELUS has invested more than $30 million in local community initiatives in Edmonton including $3.8 million to 252 grassroots, youth-oriented programs through the TELUS Edmonton Community Board. TELUS partners with local organizations such as the TELUS World of Science, Edmonton Symphony Orchestra, Fringe Theatre Adventures, and the Northern Alberta International Children’s Festival. The TELUS Edmonton Community Board has also supported organizations such as Boys & Girls Clubs Big Brothers Big Sisters of Edmonton & Area, Children’s Ability Fund, iHuman Youth Society, and The Support Network.


TELUS Edmonton Community Board Chair Doug Goss, of Bryan and Company, Barristers and Solicitors, is joined by the following distinguished board members: youth representative Valantina Amalraj – University of Alberta; Linda Hughes – University of Alberta; psychologist Dr. Dianne Kipnes; Don Lowry – EPCOR; Lynn Mandel – community volunteer; Anne McLellan – Bennett Jones LLP; Reg Milley – Edmonton Airports; Dave Mowat – ATB Financial; Elizabeth O’Neill – Big Brothers and Big Sisters of Edmonton & Area; Ralph Young – Melcor Developments; and TELUS team members Kevyn McGregor (vice-chair), Bonnie Frederick, Jim Johannsson, Mark Komlenic, Yolanta Miller, Brenda Murphy and Shaun Richartz.

For more information about the TELUS Edmonton Community Board or to apply for funding, please visit


About the Inner City Youth Development Association (ICDYA)
The Inner City Youth Development Association (ICDYA) was established to provide Edmonton's high risk youth with tools and opportunities to break the cycle of poverty, desperation, and dependence that dominates their lives, enabling them to become contributing members of our community. The ICDYA provides youth with programs that promote and facilitate positive behaviour, creative expression, and cooperative working skills. In the ICDYA programs, the values of trust, respect, cooperation, and non-violence form the core of all activities. When these values are reinforced with active listening, counseling, referrals when necessary, and a sound academic and arts based education, youth are able to become active and constructive citizens. For more information about the Inner City Youth Development Association, please visit


About the TELUS Community Boards
TELUS Community Boards are an innovative model for funding youth-focused charities that delegates decision-making to local leaders who know their communities best. Eleven TELUS Community Boards are making a positive impact across Canada from coast-to-coast in Victoria, Vancouver, Edmonton, Calgary, Toronto, Ottawa, Montreal, Rimouski, Quebec City, Atlantic Canada and the Thompson Okanagan region of B.C. Since their inception in 2005, the Community Boards have contributed more than $30 million to grassroots charitable organizations and supported more than 2,300 community projects. Last year, the boards donated a total of $5.05 million in support of 418 projects in Canadian communities. Contributions made through our local Community Boards are made possible by our customers and our shareholders. The TELUS Community Boards and the meaningful difference they make significantly contributed to TELUS receiving the Association of Fundraising Professionals 2010 Freeman Philanthropic Services Award for the Most Outstanding Corporation globally.


TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.6 billion of annual revenue and 12.8 million customer connections including 7.4 million wireless subscribers, 3.5 million wireline network access lines, 1.3 million Internet subscribers and 595,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including wireless, data, Internet protocol (IP), voice, television, entertainment and video.


In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $260 million to charitable and not-for-profit organizations and volunteered 4.2 million hours of service to local communities since 2000. Fourteen TELUS Community Boards lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.


For more information about TELUS, please visit
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For media inquiries, please contact:

Chris Gerritsen
TELUS Media Relations