Vancouver, B.C. – TELUS is giving Canadians in British Columbia, Alberta and Eastern Quebec something to “Tweet” about with a free Twitter app on its Optik TV service. The Twitter app is designed to provide Optik TV viewers with convenient access to Twitter features and content without missing a moment of their favourite TV show. This must-have app introduces a whole new dimension to both TV watching and social media. Users are now able to Tweet what they’re watching with one click and even follow what others are saying about their favourite show through ‘TV Tweets’, creating an innovative, new social TV viewing experience.
“IPTV is the future of television, and with Optik TV the future is here at TELUS. We are committed to enabling a truly connected home, offering new ways for our Optik TV customers to stay connected with their friends while still enjoying television,” said David Fuller, TELUS Chief Marketing Officer. “TV apps are a great example of the power of Internet-enabled TV. This Twitter app brings social networking into the living room - it’s all about making TV viewing a social activity again, in an exciting new way.”
The app wraps around part of the perimeter of the television screen, allowing users to Tweet to their hearts’ content while simultaneously watching TV programming. Offered free as part of the Optik TV subscription, the Twitter app uses the standard Optik remote control, allowing customers to not only Tweet and view their Twitter feeds but also find other users to follow, view trending topics and Tweets about the show they are watching.
The Twitter app was developed by TELUS and ES3, the premier developer of iTV (interactive television) applications for the award-winning Microsoft Mediaroom platform upon which Optik TV is based.
To learn more about the Twitter app on Optik TV, visit telus.com/twittertv. To order TELUS Optik TV, or for more information, go to telus.com/tv or call 310-MYTV (6988).
About Optik TV
Optik TV provides never before seen functionality and features as well as more than 500 channels, including more than 100 in High Definition (HD). Optik TV is an IPTV based service and features applications such as Facebook and remote record, an application that allows subscribers to manage their PVR recordings from any Internet connection or select smartphone. One PVR is all you need to enable every digital box in your home with the ability to pause, rewind and replay live TV, schedule recordings, access your existing recording and pause a show in one room and pick it up in another room from the same spot. A single PVR can record up to three shows at once. Optik TV also offers Picture-in-Picture browsing, onscreen Call Display, HD Movies On Demand, and HD Pay Per View. It also features an improved search capability that enables effortless searches for shows and movies by actor, director, show title or sporting event, for immediate viewing or recording in the future.
With Optik TV, TELUS customers can even use their Xbox 360 as a digital television box. TELUS is the first TV provider in the world to offer voice and gesture navigation on both live and recorded TV, via an advanced version of Optik TV for Xbox 360 which takes advantage of Xbox’s Kinect sensor.
TELUS’ Optik TV subscribers can also enjoy an application called Optik on the go, which allows customers to view a selection of TV On Demand shows and movies on their mobile devices, tablets and laptops, at home and on the move.
Twitter on Optik TV is the latest addition to a growing suite of fun and entertaining applications that includes Facebook, Tumblebooks, Black’s Photo, Santa Tracker and Musicroom.
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.4 billion of annual revenue and 12.7 million customer connections including 7.3 million wireless subscribers, 3.6 million wireline network access lines and 1.3 million Internet subscribers and more than 500,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including wireless, data, Internet protocol (IP), voice, television, entertainment and video.
In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $260 million to charitable and not-for-profit organizations and volunteered 4.2 million hours of service to local communities since 2000. Eleven TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.
For more information about TELUS, please visit telus.com.
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For media inquiries, please contact:
British Columbia Alberta
Shawn Hall Chris Gerritsen
TELUS Media Relations TELUS Media Relations
(604) 619-7913 (403) 808-9591