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Facebook application and pink BlackBerry Curve 9360 smartphone to benefit the Canadian Breast Cancer Foundation


TORONTO, ON – TELUS and the Canadian Breast Cancer Foundation today announced the launch of the Go Pink campaign to raise money to fund breast cancer fellowships for research into the early detection and treatment of a disease that will affect more than 23,000 Canadian women and men in 2011.


Starting October 4, Canadians can visit TELUS stores across the country to purchase a pink BlackBerry Curve 9360 smartphone, for as low as $49.99 on a three-year term. TELUS will contribute $25* to the Foundation for each purchase of a pink BlackBerry Curve and an additional $5 with each purchase of select pink phone accessories.

Canadians can also visit TELUS' Facebook page at and create their own Pink Network: an online, shareable photo gallery of their best friends, their support network and the people they cherish. For every new photo gallery created, TELUS will contribute an additional $1* to the Foundation.

“Each year, thousands of Canadians are affected by breast cancer. It not only impacts the individuals living with the disease, but their families, friends and loved ones as well,” said Jill Schnarr, vice-president of Community Affairs, TELUS. “We are so proud to partner with the Canadian Breast Cancer Foundation to raise awareness about the importance of early detection of breast cancer in women and to come together as a Pink Network for a healthier Canada.”

“The Foundation is honoured to partner with Telus on the Go Pink campaign,” said Trish Bronsch, CEO, Canadian Breast Cancer Foundation – Prairies/NWT Region. “Breast cancer is a disease that will affect over 23,000 Canadian women and men this year. Initiatives such as the Go Pink campaign are a tremendous display of collaboration, creativity and determination between corporations and charities who believe in a common vision. Proceeds from the Go Pink campaign will be used by the Foundation to support innovative research into the treatment and early detection of breast cancer.”


TELUS has long been a supporter of charities that are working to raise awareness about the importance of early detection of breast cancer. TELUS team members are proud to be among the millions of Canadians doing something about it. Since 2000, TELUS has given over $15 million for research, early detection and treatment of cancer in Canada.


Be part of the Pink Network at starting October 4 or visit 


* up to a maximum of $250,000

** up to a maximum of $125,000



Canadian Breast Cancer Foundation, the pink ribbon ellipse and Go Pink are trademarks of the Canadian Breast Cancer Foundation, used under licence


The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.


About the Canadian Breast Cancer Foundation

For the last 25 years, the Canadian Breast Cancer Foundation has been at the forefront of a nation-wide movement to raise awareness and mobilize action on breast cancer. Today, the Foundation is the leading organization in Canada dedicated to creating a future without breast cancer. Since 1986, from coast to coast, we have invested over $248 million to fund vital research and community health grants that have led progress in breast cancer prevention, diagnosis, treatment and care. Visit and join the movement.



TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.1 billion of annual revenue and 12.4 million customer connections including 7.1 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 400,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.


In support of our philosophy to give where we live, TELUS, our team members and retirees will, by year-end 2011, have contributed $245 million to charitable and not-for-profit organizations and volunteered 4.1 million hours of service to local communities since 2000. Eleven TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.


For more information about TELUS, please visit


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For media inquiries, please contact:


Elisabeth Napolano

TELUS Media Relations