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TELUS' Go Pink campaign raises more than $100,000 for The Ottawa Hospital


Ottawa, ON – TELUS' Go Pink campaign has raised more than $100,000 for The Ottawa Hospital. The campaign raised a total of more than $2.45 million for women's breast health across Canada. The $100,000 raised here in Ottawa will go towards bringing new and innovative breast cancer detection equipment to provide better access in the community.


Last May, TELUS announced it would donate $25 from every pink BlackBerry sold across Canada towards new digital mammography machines in regional hospitals. Combined with employee and corporate donations, the campaign has raised more than $2.45 million nationally.


The funding will go towards the purchase of new digital mammography technology at the Riverside Campus of The Ottawa Hospital. The Ottawa Hospital currently has two digital mammography machines at the Civic Campus and one at the General Campus, with two to arrive shortly at the Riverside Campus.


“This partnership with TELUS will continue to allow us to provide top-quality patient care with state-of-the-art equipment,” said Guy Morency, Director of Diagnostic Imaging at The Ottawa Hospital. “The digital mammography machine allows our staff to process four cases per hour, up from three with the traditional mammogram X-rays. This decreases wait times for this important service.”


Traditional mammogram X-rays do not penetrate dense breast tissue, making it more difficult to interpret results and detect tumours. Digital mammography equipment produces more accurate results with advanced capabilities to generate magnified images of breast tissue to help with the early detection of breast cancer. Access to this advanced digital equipment is limited. Through the successes of this campaign, this funding will help to bring vital equipment to The Ottawa Hospital and increase the chance of survival from this life-threatening disease.


Jill Schnarr, vice-president of TELUS Community Affairs, said replacing existing digital mammography machines with next generation digital machines that are better able to detect smaller cancers in denser tissue will save lives, save taxpayer dollars by reducing re-testing due to inconclusive tests, and save thousands of women from having to undergo stressful waits between an initial inconclusive test and further procedures.


“TELUS is thrilled we can partner with our customers in Ottawa to help fund this important technology at The Ottawa Hospital. I know from personal experience the wait for a new test after an inconclusive result from an older style analog machine can be agonizing,” Ms. Schnarr said. “Digital technology would have allowed the radiologist to get a better look the first time.”


In addition to the machine at The Ottawa Hospital, The Go Pink campaign will help buy new digital mammography machines or other innovative breast cancer technology for healthcare facilities in communities across Canada, including: B.C. Women's Hospital & Health Centre Foundation, Alberta Cancer Foundation, Saskatchewan Cancer Agency, CancerCare Manitoba, Princess Margaret Hospital Foundation in Toronto, Segal Cancer Center at the Montreal Jewish General Hospital, the Juravinski Cancer Centre in Hamilton, and QEII Health Sciences Centre in Halifax.


TELUS has been a long-time supporter of charities that advance cancer research, awareness and detection. Since 2000, TELUS, its team members and retirees have contributed $12.4 million towards finding a cure for cancer, and continue to raise funds and awareness for early detection.


The Ottawa Hospital is a multi-campus, academic health sciences centre, serving 1.2 million residents of Ottawa and Eastern Ontario, both in English and French. It provides care for more patients than any other hospital in Canada, and boasts specialty centres in cancer, heart, kidney and vision care, as well as rehabilitation services. For more information, visit The Ottawa Hospital Web site at


The Ottawa Hospital Foundation's mission is to inspire and enable people to support the highest quality health care at The Ottawa Hospital and lifesaving research at the Ottawa Hospital Research Institute. For more information, visit The Ottawa Hospital Foundation Web site at


TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.8 billion of annual revenue and 12.3 million customer connections including 7 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 300,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.


In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $211 million to charitable and not-for-profit organizations and volunteered 3.7 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.





For more information, please contact:
Tracey Tong
Media Relations and Marketing Officer
The Ottawa Hospital Foundation
Office: 613-798-5555 ext. 19816
Cell: 613-324-4466


Megan Fielding
TELUS Media Relations
(416) 894-0817