Vancouver, B.C. – TELUS will plant a tree for every wireless customer who signs up for online billing and cancels their paper bill.
This campaign extends a partnership with Tree Canada established in 2004, which has seen TELUS fund the planting of nearly 11,000 trees, one for every shareholder who opted for an electronic copy of its annual report or social responsibility report.
“TELUS is challenging our individual customers to join our efforts to save millions of sheets of paper this year alone,” said Janet Yale, TELUS executive vice-president of Corporate Affairs. “TELUS customers who selected the option of an ebill instead of a paper bill helped us save almost seven million sheets of paper last year. We hope our initiative with Tree Canada will engage our 5 million wireless subscribers across Canada so we can make a significant contribution to preserving our natural heritage while helping to rebuild key areas across the country in need of healthy trees.”
Tree Canada will oversee planting to ensure that native and non-invasive tree species are planted on sites that need them most. The newly-planted trees will also help reduce soil erosion and recycle carbon dioxide, the greenhouse gas recognized as a leading contributor to global warming.
With the support of TELUS and its customers, the not-for-profit organization hopes to:
“In addition to the thousands of hectares of trees that are used to produce paper, even greater areas of forest are being lost to wildfires, windstorms and destructive insects,” said Michael Rosen, president of Tree Canada. “We are very proud to be working with TELUS to raise awareness of the simple steps that can be taken to reduce paper waste and contribute to the sustainability of our forests.”
In 2001, TELUS launched the Paperless Office initiative, ebill and purchased duplex printers for double-sided printing of customer bills and other materials. Together, these initiatives have reduced paper consumption from 117 million sheets in 2001 to 60 million sheets last year. Whenever possible, TELUS chooses recyclable and recycled paper, paper from Forest Stewardship Council certified forests, and paper that is “Elemental Chlorine Free” for use in its direct marketing communications.
TELUS will also plant a tree for anyone who comes into a TELUS store or authorized dealer before May 30 with the company's weekend newspaper insert. TELUS clients can sign up for environmentally friendly online billing by logging on to mytelusmobility.com. They may also keep track of the overall impact the trees will have on the communities where they are planted via telusmobility.com/tree over the coming weeks.
For information on all of TELUS' environmental initiatives, visit telus.com/socialresponsibility
About Tree Canada
Tree Canada is a not-for-profit charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. To date it has engaged Canada's top companies, public agencies, individuals and volunteers to support the planting and maintenance of over 74 million trees, the regreening of over 400 schoolyards, seven national urban forest conferences, 30 carbon neutral conferences and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. For more information about Tree Canada, visit treecanada.ca.
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $8.7 billion of annual revenue and 10.7 million customer connections including 5.1 million wireless subscribers, 4.5 million wireline network access lines and 1.1 million Internet subscribers. TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. Committed to being Canada's premier corporate citizen, over the last six years TELUS has contributed more than $76 million to charitable and non-profit organizations, and has established seven TELUS Community Boards across Canada to lead its local philanthropic initiatives.
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For more information, please contact:
TELUS Media Relations
President, Tree Canada
(613) 567-5545 ext 222