Telus

Community investment

TELUS and our team members are passionate about giving back to the communities where we live, work and serve. We understand there is a symbiotic relationship between the success of our company and the health of our communities, making our efforts to live up to our brand promise – the future is friendly® – essential in all that we do. The ongoing generosity and compassion demonstrated by our team in this regard is truly inspirational. Since 2000, TELUS, our team members and retirees have proudly contributed $211 million to charitable organizations and volunteered more than 3.7 million hours of service in local communities, making a significant impact across Canada.

At TELUS, we help to educate and empower youth to improve their quality of life and to enable them to reach their full potential.

Local Focus

Our company’s deeply rooted legacy of caring also includes the work of our TELUS Community Boards located in cities across Canada. Our innovative approach, which places funding decisions in the hands of local community leaders supported by TELUS team members, further reflects our shift from allocating funds to large sponsorships in favour of supporting local, grassroots charities. In 2011, TELUS Community Boards have allocated $5.05 million in support of more than 418 community projects. Since their inception, the boards have allocated over $30.15 million and supported over 2,300 community projects across Canada.

Giving where we live

Our passion to build healthier communities is exemplified each year by our TELUS Day of Giving™. In 2011, a record 11,000 volunteers participated in 300 activities across Canada. In addition, TELUS Community Ambassadors®, our dedicated retiree and team member volunteers, distributed more than 60,000 care items to our neighbours in need.

We also aid in relief efforts by directly donating to registered Canadian charities, and by matching our team member donations generated through their fundraising efforts.

Enabling customers to help us give

At TELUS, we believe that to do well in business, we must do good in the communities. That is why we make business decisions that benefit the environment, enhance our communities and support youth, while sustaining our own business success.

In 2011, we continued to empower socially conscious consumers to make purchasing decisions that directly benefit charities they care about. With our Go Pink campaign, TELUS donated $25 for every pink BlackBerry sold across Canada to support breast cancer technology in regional hospitals. With our TV for Good™ and Phones for Good^® campaigns, we donated $100 to local charities for every TELUS TV® and smartphone purchase made in select markets in B.C., Alberta and Eastern Quebec. Combined, the three campaigns resulted in donations of $4.3 million in 2011.

Global recognition

In recognition of our community commitment and charitable initiatives, TELUS was named the 2010 most outstanding philanthropic corporation in the world by the Association of Fundraising Professionals. Notably, this is the first time a Canadian company has been recognized with this prestigious international award.